NAO Japanese Spa Identity Program

Oberlander Group has just completed an identity program for a new flagship spa and salon launched by Samson International, one of Japan’s most successful salon chains. The new Manhattan spa, called Nao, is the company’s first venture in the US and represents a new concept aimed at high-end clientele. The identity program included logo development, signage and packaging design. The company plans to expand the Nao brand to major cities in the US and Europe.