Insider: Identity

Oberlander Group has been awarded the contract for the creation of a marketing plan for the Troy Cultural Alliance. The TCA is a group of volunteer organizations formed to bring awareness to the cultural and… More

Since 2014 Oberlander has designed theater posters for The Shakespeare Theatre Co., Milwaukee Theatre Co. and the Arizona Theatre Co. These are always fun assignments because we are left to interpret the plays and create… More

As a board member of the Rensselaer County Chamber of Commerce Mel was featured in the “Ask the Expert” column of the Chamber’s monthly newsletter. Q: Why is branding important to nonprofits? A:  Nonprofits usually… More

Oberlander Group has just developed a brand identity and marketing campaign for the Albany Symphony Orchestra. The Symphony is widely acclaimed for it’s new, innovative programming. The tagline “Listen Adventurously” was developed to capture this… More

Oberlander Group has recently completed a brand identity for Union Graduate College in Schenectady, New York. The identity has been applied to a new series of print publications, the College website and a print advertising… More

The Preservation League of New York State has chosen Oberlander Group to create a graphic identity for the non-profit’s print publications and website. The Preservation League is the state’s lead organization dedicated to the protection… More

Oberlander Group has just completed an identity program for a new flagship spa and salon launched by Samson International, one of Japan’s most successful salon chains. The new Manhattan spa, called Nao, is the company’s… More

A logo created for longtime client New York City Ballet will be included in the 2004 Print Regional Design Annual. Each year, the annual features the best design work from around the country. Designed for… More