We created a highly visual microsite that was a quick, engaging overview of all Maria’s new and old programs. The site was designed so that visitors would immediately sense the tremendous transformation happening at Maria. Visit the website
Since Maria is a commuter college we were able to use television to reach its primary audience. We created an aspirational spot that spoke to the breadth of life-changing opportunity at the college. Under the umbrella “Find Your Course” we also ran a comprehensive digital campaign using search, paid, and retargeted ads.
We launched Maria’s first alumni magazine, a colorful, creative publication to re-engage alumni, many of whom had lost touch with the college. See more