Capital District Physician's Health Plan

Capital District Physician’s Health Plan

CDPHP is one of the region’s leading health providers. In a highly competitive industry that was increasingly driven by cost, it was important to establish a connection with consumers that reminded them CDPHP was a plan they could trust to take care of them and their family.

We created an emotional connection by reminding people of their most important job—taking care of their loved ones. And that CDPHP was the plan they could trust.

Capital District Physician's Health Plan

We created a series of televisions spots, billboards and print advertising to spread CDPHP’s simple, but effective message.

Jungle Gym

CDPHP also needed to reach employers. We created a campaign that launched a new suite of flexible products that businesses could customize to fit needs and budgets.

CDPHP
  • Capital District Physician's Health Plan Ad Campaign

    Employer campaign

  • Capital District Physician's Health Plan Ad Campaign
  • Capital District Physician's Health Plan Ad Campaign
  • Capital District Physician's Health Plan See: Change Brochure

    Direct mail that communicated CDPHP's new philosophy and products to employers.

  • Capital District Physician's Health Plan Brochure
  • Capital District Physician's Health Plan Opt: In Brochure
  • Capital District Physician's Health Plan Brochure
  • Capital District Physician's Health Plan Billboard Campaign

    Consumer outdoor campaign

  • Capital District Physician's Health Plan Billboard Campaign
  • Capital District Physician's Health Plan Billboard Campaign

The consumer campaign used television and outdoor to reach people. We created three TV spots that built trust and confidence, reinforcing CDPHP’s reputation for quality health coverage.