The Spine Center
The Spine Center is a neurosurgery practice associated with St. Peter's Hospital in Albany, NY. We helped the practice create a strong brand presence that established them as one of the region's top back care specialists.
We created a series of brochures that were distributed in physician’s offices to introduce the brand to patients. The materials stressed the center’s multiple approaches to treatment.
The sophistication of the brochures immediately set the brand apart from other medical practices. By using original photography instead of stock we gave the brand a unique, authentic feel.
We created several campaigns to promote the brand. Although back pain is a very serious matter we took a friendly, light approach that was comforting to patients and let them know that surgery was not their only option.
The brochure has a unique look that stands out in the health care field.
A series of advertisements took a light, friendly approach.
This series of ads focused on Back and Neck pain.
