We created a series of brochures that were distributed in physician’s offices to introduce the brand to patients. The materials stressed the center’s multiple approaches to treatment.
The sophistication of the brochures immediately set the brand apart from other medical practices. By using original photography instead of stock we gave the brand a unique, authentic feel.
We created several campaigns to promote the brand. Although back pain is a very serious matter we took a friendly, light approach that was comforting to patients and let them know that surgery was not their only option.