Instead of a typical viewbook we created a package of materials that could be mailed out individually or handed out as a complete kit. The look and feel of the package conveyed a sense of quality and academic strength.
The university’s main goal was to increase the number of high quality students (based on GPA and SAT scores). In the first year of publication, applications and enrollment of high quality students increased by 18%.
We led a committee of 30 people from across campus through the process of creating a new identity for the university. We created a comprehensive identity manual that outlined the application to signage, publications etc.