Saratoga PLAN
Finding the right balance between growth and conservation is critical to a community’s plan for the future. Saratoga PLAN is a land trust that helps landowners in Saratoga County conserve their farmland, woodlands and natural habitats for future generations. We created a new visual system and website to strengthen the message and vision of the PLAN.
We created a design system that gave Saratoga PLAN a toolkit of styles and graphic elements that helped them tell their story in a more impactful way.
The system was designed to work in print and online. Many of the design elements became essential building blocks for the website and helped us create a unique, memorable user experience.
Once a design system is in place it becomes much easier for organizations to create new publications and online content that communicate the brand’s message in an effective, consistent way.
The new visual system applied to the Annual Report.
A new set of guidelines was created including a system for color, photo and logo usage.
A visually powerful homepage presents the PLAN’s mission to visitors. The site gives a vast sense of the outdoors, while also streamlining the user’s experience. Custom maps that show the scope of the PLAN’s projects and photo galleries populated with user submitted images, keep the content fresh and engaging. Visit the website