Saratoga Performing Arts Center

Each summer SPAC is home to The Philadelphia Orchestra, New York City Ballet and several other world-class companies. We built a design system that married nature and the arts to highlight the essence of this famous outdoor venue.

SPAC’s appeal has always been a combination of great music and the magic of summer evenings under the stars. But after many years of highlighting this, SPAC needed a new way to make the message fresh again.

SPAC art

We created a new visual vocabulary that brought this core attribute to life, capturing the essence of the experience without using the typical cliches.

Philadelphia Orchestra

Imaginative illustration and a new approach to using photography were important cornerstones of the new design system.

Classical Kids
  • SPAC 50th Anniversary Season Brochure

    50th Anniversary Season Brochure

  • Saratoga Performing Arts Center promotion
  • SPAC Membership Brochure

    Membership Brochure

  • SPAC Season Brochure 2009

    Season Brochure

  • SPAC Classical Kids Poster

    Classical Kids Poster

Classical Kids Logo

Classical Kids Logo

Classical Kids is a program that brings children closer to classical music and dance. A unique curriculum combines classroom study, lectures and demonstrations by professional dancers and musicians through an interactive approach that has been widely praised by teachers, students and parents.