SPAC’s appeal has always been a combination of great music and the magic of summer evenings under the stars. But after many years of highlighting this, SPAC needed a new way to make the message fresh again.
We created a new visual vocabulary that brought this core attribute to life, capturing the essence of the experience without using the typical cliches.
Imaginative illustration and a new approach to using photography were important cornerstones of the new design system.
Classical Kids is a program that brings children closer to classical music and dance. A unique curriculum combines classroom study, lectures and demonstrations by professional dancers and musicians through an interactive approach that has been widely praised by teachers, students and parents.