Choose Cohoes

Choose Cohoes

Cohoes is a small city in upstate New York making a comeback after years of decline. We created a campaign and economic development kit to help it draw more business downtown.

Choose Cohoes became a popular rallying cry that unified the city’s revitalization efforts.

Cohoes, NY

A newspaper campaign welcomed the arrival of new businesses reinforcing media coverage about the city’s progress.


We leveraged the city’s historic architecture and small-town charm as key attributes that showed the vast potential Cohoes offered.

Downtown Cohoes
  • Choose Cohoes logo
  • Cohoes Brochure
  • Cohoes brochure inside
  • Cohoes Map
  • Newspaper Ad
  • Newspaper Ad
  • Cohoes Farmers' Market
  • Canal Square Poster
  • Souper Saturday
  • Cohoes Street Lamp Banner