Choose Cohoes

Cohoes is a small city in upstate New York making a comeback after years of decline. We created a campaign and economic development kit to help it draw more business downtown.

Choose Cohoes became a popular rallying cry that unified the city’s revitalization efforts.

A newspaper campaign welcomed the arrival of new businesses reinforcing media coverage about the city’s progress.

We leveraged the city’s historic architecture and small-town charm as key attributes that showed the vast potential Cohoes offered.