We created an emotional connection by reminding people of their most important job—taking care of their loved ones. And that CDPHP was the plan they could trust.
We created a series of televisions spots, billboards and print advertising to spread CDPHP’s simple, but effective message.
CDPHP also needed to reach employers. We created a campaign that launched a new suite of flexible products that businesses could customize to fit needs and budgets.
The consumer campaign used television and outdoor to reach people. We created three TV spots that built trust and confidence, reinforcing CDPHP’s reputation for quality health coverage.