Alvin Ailey American Dance Theater

Ailey has become one of the most successful dance companies in the world because of its highly charged, emotional performances. We wanted to use design to do more than just make the dancers look good—our goal was to capture the passion and soul that made the company so special.

Season Advertising

Each season we created an exciting new approach that was unique, yet consistent, with the overall brand spirit. Building a brand approach that can evolve from year to year is essential for performing arts companies like Ailey.

Alvin Ailey -Clifton Brown

Connecting with Donors

We created materials for annual funds, planned giving programs and a highly successful fund-raising campaign that led to the creation of the company’s new headquarters in Manhattan.

Window Signage

Applying the Brand

We created all of the building graphics for Ailey’s new home, The Joan Weill Center for Dance. The graphics played an important role in communicating the Ailey brand throughout this flagship facility.

Indoor Signage
  • 40th Anniversary Brochure cover

    40th Anniversary Brochure

  • 40th Anniversary Brochure introduction
  • 40th Anniversary Brochure spread 1
  • 40th Anniversary Brochure inside spread
  • Green Cover Clifton Brown
  • Heart and Soul spread
Indoor Signage Ailey + Judith Jamison

We designed the interior and exterior graphics for Ailey’s Manhattan headquarters, the Joan Weil Center for Dance.