Albany Symphony Orchestra
The Albany Symphony is highly regarded for its innovative programming. Their commitment to new music is a core value of the organization. We used this concept as a cornerstone to rebranding the orchestra as a creative, energetic force that’s bringing new life to the world of classical music.
Rebranding
As part of the rebranding we created the tagline “Listen Adventurously”—a call to action to experience the exciting and innovative Albany Symphony approach to classical music.
Implementation
We interpreted the Listen Adventurously concept for posters, brochures and web graphics.
Website Design
We created a website with better site structure and user experience design. It carried the Listen Adventurously concept throughout with compelling imagery and text.
