Oberlander Group, a Cohoes marketing communications firm, has been named agency of record for Miami City Ballet. Oberlander will handle the launch of a new campaign to celebrate the company’s 25th anniversary season. The campaign will include website redesign, print and interactive advertising, direct mail and multimedia/video production.
Miami City Ballet is led by artistic director and founder, Edward Villella, who danced with New York City Ballet and became one of America’s most acclaimed male dancers. Under his leadership Miami City Ballet has grown to be one of the most respected ballet companies in the country.